During this year’s New York ComicCon, philanthropic retailer BoxLunch will be hosting an immersive fan experience in true New York style with a bodega-inspired pop-up. The one-day-only event — taking place October 10 at 213 Bowery in Manhattan’s Lower East Side — honors the retailer’s 10th anniversary and fans’ contributions to BoxLunch’s philanthropic partner, Feeding America, by fusing the heart of fandom culture with the spirit of a NYC staple: the corner bodega.
As part of the on-site exclusives for fans, the BoxLunch Bodega will sell studio jackets across DC, Disney, Lucasfilm and WB, while supplies last! They are expected to drop on BoxLunch.com later this year, but the BoxLunch Bodega will be fans’ first and only chance to check them out in person.
Beyond the New York festivities, BoxLunch recently kicked off anniversary celebrations with a giveaway extravaganza! Continuing throughout October, fans can follow @BoxLunchGifts on Instagram for the chance to enter and win the best giveaways BoxLunch has ever had to offer! With 10 different giveaways, fans will be able to enter to win exciting trips to Japan, London, New Zealand, Hawaii, and more, as well as amazing prize packs and unique experiences.
BoxLunch is also releasing their “Best of BoxLunch” collection for fans to shop in-stores and online. This new collection features bags, apparel, and accessories inspired by past bestsellers with a new upgraded look as well as the studio varsity jackets.
BoxLunch was launched in 2015 with the goal of giving back to local communities through Feeding America. Through every $10 spent online or in-stores by fans, a meal is donated to a person facing hunger. Not only is BoxLunch celebrating 10 years of fandom, but how fans are driving real-world impact with the recent milestone donation of more than 265 million meals to date!
— Yael Tygiel